Post by armanali2002 on Nov 27, 2022 11:03:43 GMT
Accounts for up to 70% of their overall experience with that brand, regardless of product quality, brand presence on social media, or delivery time. An average of 65% of consumers said they have abandoned a brand's services/products due to poor customer service department effectiveness. Since it is 5 to 25 times cheaper to keep existing customers than to attract new customers, the price of poor service can be extremely expensive under these conditions.
In this context, we should not forget video content, whose dominance in marketing has already been announced for about 10 years, although Romanian marketing is only now beginning to b2c email list discover it. Brands are placing more importance on their own and short-form video content. The increasing importance of video marketing will cause brands to turn more and more to both animations and footage with real people, emphasizing the educational side, providing answers to concrete questions or - on the contrary - focusing on the entertainment area.
Although there has been talk for several years about the influence of AR (Augmented Reality) and VR (Virtual Reality) technologies on increasing engagement in the digital environment, their implementation has been quite limited due to high costs and implementation difficulties. But the Metaverse promises to change that, causing these technologies to be tested. Brands will increasingly try to experiment with marketing based on AR and VR being willing to pay a number of higher costs, which they will consider investments.
In this context, we should not forget video content, whose dominance in marketing has already been announced for about 10 years, although Romanian marketing is only now beginning to b2c email list discover it. Brands are placing more importance on their own and short-form video content. The increasing importance of video marketing will cause brands to turn more and more to both animations and footage with real people, emphasizing the educational side, providing answers to concrete questions or - on the contrary - focusing on the entertainment area.
Although there has been talk for several years about the influence of AR (Augmented Reality) and VR (Virtual Reality) technologies on increasing engagement in the digital environment, their implementation has been quite limited due to high costs and implementation difficulties. But the Metaverse promises to change that, causing these technologies to be tested. Brands will increasingly try to experiment with marketing based on AR and VR being willing to pay a number of higher costs, which they will consider investments.